B O O K S
1,001 IDEAS FOR MEMBERSHIP PROFESSIONALS
No association has to market, but if you want to build your numbers for a strength of voice, greater profit or other growth-driven motive, then it’s time to start promoting. So where do you start?
A good grasp of the basics is an excellent place to begin. “1,001 Ideas for Membership Professionals” is a veritable primer on the subject of membership marketing, and will tell you everything you need to know to be a success.The "how-to" marketing techniques you’ll find inside would cost you thousands of dollars, were you to hire a consultant to divulge them to you - but who needs a consultant when everything a great membership marketer needs is right in this book?
You’ll learn how to:
• Find new members & get them to join
• Get new members without spending a dime
• Head off cancellations before they happen
• Grasp what members really want
• Neutralize difficult members
Hundreds of membership managers keep it on their desk for easy reference!
(NOTE: ASAE has purchased the rights to this book and has condensed it into 199 Ideas for Membership Recruitment & Retention.)
THE MARKETING PROFESSIONAL'S IDEA-A-DAY GUIDE
“Marketing is 80% psychology, 10% genius and 10% luck — and you need them all for your marketing campaign to really click. The emphasis should be on learning who your customers are, what they want and how they think. Spend your time on the psychology, because you have no control over the genius and the luck parts.”
LeAnn Zotta, author
Are you under constant pressure to come up with innovative marketing ideas? These practical, ready-to-use marketing tips (plus more than 100 worksheets) will help you organize your ideas, formulate strategies and put them into action – immediately! Written for intermediate-to-sophisticated marketers.
Dartnell, 1998. Softcover, 307 pp. / $19.95.
A perennial bestseller in
the ASAE bookstore!
A marketing seminar staple!
Use this book to:
• Save money and increase revenues
• Train new membership staff
• Run a direct mail campaign
• Share tips with colleagues
• Learn what’s working and what’s not